What goes in
A charcoal tin sized for the recipient's mabkhar. A small oud — either a single mubakhar or a maamool tin. A refill bottle for the lamp if the household has one. A handwritten card.
“The box is small and specific, because that is the version of the brand we are willing to sign.”
What stays out
Generic tea bags, dried fruit, branded keepsakes. None of those things belong in a Passage box. The box is small and specific because that is the version of the brand we are willing to sign.
Why the card
Because every box should arrive feeling like it was put together for one person, not pulled off a shelf for one hundred. The card is the smallest gesture and the most read element of the package.
OudA small oud belongs in every box.
